Soda - Keeping Curious

Whilst there’s an increasing number of companies queuing up to try their hand at email marketing for the first time, at the other (sharp) end of the digital communications revolution BT Movio will offer the consumer BBC One, ITV1 and E4 live on your mobile phone. As a digital marketer you could literally spend the whole of your day just reading-up on all this stuff if only to ensure you remain on top of your game. Take this morning for instance; I’ve scanned through my daily dose of news and technology headlines from the BBC, read an article entitled ‘Search’s disappearing act’ in Marketing Week, checked out ‘My Feeds’ on Bloglines, read this month’s IAB click-thru email and then thought about writing this blog. Now this isn’t a plea to get sympathy but just recognition that knowledge is king. Needless to say, I’m now going to spend the next week delving into the technologies and implications of the BT Movio service and what could be good about that for our clients.