Soda - Keeping Curious

Consultancy agency Accenture have published results from a global survey of 10,000 consumers. The survey has revealed that nearly 40% of internet users now download videos online. Additionally, 54% of young internet users express a desire to create and share their own content on the web.

In terms of comparison with TV, most users say they still prefer viewing content on their television sets rather than their PCs. According to Accenture partner Dave Brown, “UK consumers are most interested in applications that allow them to download and watch films, TV shows and other video content on their TV.” The survey found that 54% of people would like to download and watch videos on TV, compared with 30% via the internet.

On this note, Jeff Jarvis at BuzzMachine highlights new technology from Apple (iTV) that allows a PC to link to a television set via wifi. He also mentions TiVo, which provides a similar service. Both of these technologies basically mean that it will be possible to view online content on a tv set…essentially putting everyone in the role of TV channel programmer.

Source: BuzzMachine