Do McDonald’s really think we are that stupid?
November 2nd, 2006 | Rebecca JessonI just saw an entry on TIGS blog about a new incentive where bloggers are offered money in return for posting about their (good) experiences at McDonalds. Although they say “we don’t want you to write nice words about McDonald’s”, I’m pretty sure the blogging community as a whole has more bad words to say about them, yet surprisingly I don’t see one negative post. Funny that.
What a rubbish campaign, a really stupid, cynical attempt to harness user generated content and community power without actually offering anything of substance. As if everyone isn’t just going to see straight through it. And the worst thing? The homepage claims “We’re not McDonalds. We’re just McLovers!”. URGH. Yeah right. If you are going to exploit people, at least be honest about it, McSellouts.
Tags: blogging, marketing | Post Your Comments
December 18th, 2006 at 4:06 pm
If you think that’s bad, check our their latest offering. http://www.makeupyourownmind.co.uk/.
I’ll never drink a strawberry milkshake ever again.
P.S. Liking your work
December 21st, 2006 at 10:59 am
Thank you!
Damn McDonald’s and their tasty burgers! Even though I know they are packed with rubbish they are just so delicious! I think it’s fine to eat fast food every now and then, but I wish McDonald’s would stop trying to convince us they are “healthy” and “socially aware”. They should just accept what they are…