Soda - Keeping Curious

Two weeks ago today the agency released its latest and greatest online creation. I present to you the new Alton Towers website.

Exercising our knowledge of Alton Towers brand to create an online explosion displaying all aspects of the Alton Towers resort; the site offers the consumers a media rich preview of many of the features that make Alton Towers one of the top attractions in the UK.

But that’s not all. Coming soon is the Alton Towers Day Designer. Allowing families and individuals alike to plan out and print their day. Watch this space.

We’ve been keeping tabs on consumer commentary, so I’ll address some of the questions raised briefly:

1) More videos. We hope to add more content in the coming months, but right now our focus is on getting things complete and running as smoothly as possible.

2) Phase 2 and 3. I’m not sure where these concepts came from. We’ve been working alongside Alton Towers for a long time producing print media. We have bigger revisions to come, the day designer being one example of content that was not completed for a release alongside the main site. There’s more on top of that I’ll post about at a later date.

3) Sound Effects. All but two sound bites were taken directly from recordings made on park, Sorry. One of the two sound bites sourced externally is the steel drum used on the Water Park video. I think the reason people are confusing the sounds with RCT is because we dropped the quality as a file size trade off. That or RCT sampled rides at AT?

With regards to the sound on the site, we developed what I believe to be a world first (I’ve certainly seen no other site ever use something similar). The Alton Towers site has one volume button that controls volume across the entire site. My colleagues will assume I’m talking up my own work (which I am), but I only mention it since I plan to post instructions and code samples here at a later date. Flash people rejoice!

What’s wrong with you… scared of fast rides?