The copywriter cometh: why no good header should ever need a sub-head

February 5th, 2008 | Andy Boulton

It seems to me that the ‘Daddies’ in the prison yard that is the office blog appear to be Messrs Burrows and Honey. Painfully aware that 1) I’m the newbie 2) they’re my ‘gaffers’ and (most importantly) 3) I’m still really easy to fire, I will endeavour not to tread on any blogging toes.

So having read the blog entries so far this year I was unsure whether to align my own posts more with the philosophical musings of Jason or the ethical/environmental dynamism of Nick. It was an ideological dilemma that I needed to wrestle with on an emotional, rational and spiritual level. And quite frankly, I couldn’t be arsed. So instead, here is a brief summary of the cheese-dream I had last night:

I’m a mushroom in the supermarket. But it’s always been my dream to be an asparagus spear; the most outlandish of all the vegetables. One day, my best friend (a spring onion named Hugo Devonish) and I come up with a plan to infiltrate the asparaguses (asparagi?).

Using a ladder we’ve fashioned out of bean sprouts we climb our way to the asparagus box. We’re captured along the way by the evil new potatoes, but we manage to escape and eventually make it all the way to the asparagus shelf.

The asparagus elders are so impressed by our tales of heroism and peril they agree to put us on a six week intensive training course to become fully fledged asparagus spears. Hugo and I soon realise that training to be an asparagus is really hard work, so we do a veggie runner and go and live amongst the mixed salad leaves who are loads more laid back.

And that’s when I woke up, my Thundercats bed sheet soaked in the icy sweat of a cheese dream. I hope you’ve enjoyed my first ride on the ‘blog-flume’. In a way I think we’ve all learned something from the hidden moral of my dream.

p.s. In response to a question previously raised by Jason on the blog, Winston Churchill had Super Noodles for breakfast and he bought his shoes from JJB Sports.

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About the Author

Andy Boulton
Andy Boulton - copywriter/world's least productive superhero crime fighter.

With a couple of years of copywriting under his ill-fitting belt, Andy loves the written word more deeply than his own estranged children. When he’s unchained from his keyboard at work, he writes short stories, articles and has even had a bash at playwriting. His main source of inspiration are the horrific cheese-nightmares that wrench him screaming from his sleep night after night.
Other articles by Andy Boulton