Soda - Keeping Curious

Within Together the mass collaboration team are on a roll. Whilst I’ve been busy getting out there and spreading the message whilst Nat, Nick and the rest of the team are in infrastructure mode, developing the web presence and the overall creative approach that underpins our spin on the mass collaboration story. We refer to mass collaboration as ‘Big Page Thinking’ , a nifty concept thought up by the team, that challenges you with the intriguing question, ‘How many ideas can you fit on a piece of paper? Well we’d say, “Depends on how big the piece of paper is.”

We’re bringing the ‘Big Page Thinking’ idea to life by producing a poster illustrating hundreds of ideas that have come straight-out of the teams’ notebooks. As these ideas literally unfold from a piece of A4 paper to reveal a huge A1-sized poster, we instantly ‘get’ the awe-inspiring implications of involving collective intelligence in developing fresh, innovative ideas.
This work is really bringing the team together and is sparking off fresh ideas on how to carry ‘Big Page Thinking’ out into the brand-world. Individuals have moved from an initial defensive position, that seemed to ask the question, ‘Isn’t that my job to provide clients with new ideas? , to one of “Hey, isn’t it now my task to try and facilitate a new mode of creativity, that, whilst a little scary, is actually an exciting journey into unknown, fertile territory”.

Here’s to ‘Big Page Thinking’ and beyond