The Big Dipper

May 16th, 2008 | Jason Burrows

I just sped through Seth Godin’s book The Dip, which asks you at the end to write down the reasons why you’d quit a project, job, mastering a new sport or musical instrument, or whatever. All the time I was reading The Dip I kept thinking of mass collaboration, and under what circumstances I would quit wanting to be the authority on that subject. Seth Godin considers it smart to quit doing things that have led you into a cul-de-sac, or bore you, or leaves you being average. Few intentionally seek to end up in those states but life can just (often) turn out like that for us. I try and avoid all three, and loads more mind-numbing outcomes, but still find myself doing things which I should really stop, or quit, doing. To give mass collaboration my best shot I should (will) quit:

Watching so much evening TV, spreading myself too thin, tripping-up my capabilities, seeking others approval, forgeting that I am at heart a creative person, limiting my expecations on what I can achieved, thinking that the time or day dictates what you should be doing, finding excuses not to play PS2 games with my son, thinking this blogpost can be done tomorrow, thinking real success and happiness belongs to other more worthwhile people (actually I’m generally a happy soul, I think) daaah, must quit doing that.

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About the Author

Jason Burrows
Jason Burrows - e-marketer, trend-spotter, chief curiosity officerJason is an eleven-year veteran of fighting the Internet's corner. Along the way he has picked-up an uncanny knack of spotting the next big thing to hit online marketing. Keeping curious also leads Jason to seek out new blends of digital services and platforms to entice audiences, tempt brands and attract involvement.
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