A lot of rabbit

October 21st, 2009 | Natalie Green

The duracell bunny is the marmite of battery ads. Like it or hate it - there’s no in between. I hate it. And, I can think of hundreds of different ways to end it’s stupid, smug rock climbing, race running life.

However, the duracell bunny fusion ads, print and press, have really caught my eye (although it does stick in my throat to say that). For some reason an animated pink bunny has so much more personality than it’s fluffy counterpart and the idea of lots of them coming together to create something amazingly powerful is a really nice touch. The ads are clean, fresh and clever - all the things that the original bunny ads aren’t. The track’s pretty good too. All round, I like it.


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About the Author

Natalie Green
Natalie Green - creative force to be reckoned with (except when she's been out the night before)

Natalie has been coming up with ideas and designs for longer than she cares to admit (don't you know it's rude to ask a lady her age!) When she's not wielding a pencil or convincing her peers that her ideas are spot on, she takes time out to keep up with what's going on, on and off a football pitch, as well as engaging in many a heated debate with Stephanie as to who actually discovered Marlon Harewood.
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