Soda - Keeping Curious

The duracell bunny is the marmite of battery ads. Like it or hate it - there’s no in between. I hate it. And, I can think of hundreds of different ways to end it’s stupid, smug rock climbing, race running life.

However, the duracell bunny fusion ads, print and press, have really caught my eye (although it does stick in my throat to say that). For some reason an animated pink bunny has so much more personality than it’s fluffy counterpart and the idea of lots of them coming together to create something amazingly powerful is a really nice touch. The ads are clean, fresh and clever - all the things that the original bunny ads aren’t. The track’s pretty good too. All round, I like it.

Glass and a half full have been at it again. Their new ad sees a giant animated, cocoa bean like wooden head inspire the people in an African township to dance, sing and have a good time. Obviously the crux of the idea is that dairymilk is fairtrade and that the farmers growing the cocoa beans get a fair price for them which makes them happy (we can see that), but you could be forgiven for missing the fairtrade logo at the end.

However, although I could wax lyrical about the ad creative till the cows come home that’s not what really excites me about this. If you watch it and pay full attention at the start then you will notice ‘Glass and a Half Full PRODUCTIONS’ has been replaced by ‘Glass and a Half Full RECORDS’. Cadburys have used this platform to release a record, ‘Zingolo feat. Tinny’, which is available for download on iTunes and which all the profits go to Care International. Genious!

We know the face of television advertising is changing and that people are more sceptical and savvy than they used to be, so anything that brands can do to grab your attention is definitely a plus. And we know that records can have huge success off the back of use in an ad (think Jose Gonzalez and the sony bravia commercial), so to combine the two and do this is a clever concept and to top it off a charity benefits off the back of it.

I thought the guys at Cadburys had set a bar for themselves after the gorilla ad (and to be honest the 2 that followed didn’t really hit the mark) but this time they have definitely scored with me. Sorry Galaxy but I’m back on the Dairymilk.

I came across this the other day and just love them! They’re from a Germany and are not on the market yet but I’ll be amongst the people queuing up to buy them. There’s the royal set of tea bags featuring certain members of our royal family and the Democrat Tea set which has heads of state from various countries. Just brilliant. Why not an English Football Team set next with Beckham chilling in your cuppa? Or could that be contentious after 1966?

For all of you that don’t have the pleasure of popbitch every week, here is something that every designer (and those in the industry) should have a nose at. I was doing very well the other day until supposed cheese expect, Mr Boulton, decided to give me a hand. Oh well, it’s hours of fun so give it a go. Let me know how you get on!

http://bit.ly/p301M

 On a general nose around the net the other day I came across a great little story about a designer who posted his twitter feed with

“I shot the serif #fontsong”

It promptly started a flow of other song titles including popular fonts. For example ‘Bat out of Helvetica’, ‘We have all the Times in the world’ and ‘Knights in Wide Latin’- get the idea?!

Anyway, here at together we thought we would try the same thing only with film titles. Here’s one to kick it off:

Four Wingdings and a Funeral

Leave your own suggestions via the comments link or email me and I’ll post them up.

Occasionally you come across something in the design world which makes you chuckle and this is definitely one of those times. I give these ten out of ten for creativity, ingenuity and hilarity. Anyone know where I can get a set?

Ever the lover of good ads and good chocolate I felt I couldn’t let this pass by without a mention on soda. So, for all who joined the facebook campaign to bring back the much loved chocolate bar, here is a chance to see the new Wispa ad from agency Fallon.

This ad extravaganza was created following an on and offline campaign where people where asked to ‘donate their talents’ . And in true ‘30 seconds of fame’ style an amazing 2,281 people pledged themselves in just 25 days. In the end this was whittled down to just 300 - still more than enough content for a 30 second ad don’t you think! Take a look to see the 33 cheerleaders, 16 rugby players, 3 wrestlers, 11 mod scooters, 2 belly dancers, 4 irish dancers, 1 opera singer, 2 marching bands, 8 hula hoopers, 2 knights, 1 choir, 5 BMXers, 1 barbershop quartet, 17 drummers, 5 stilt walkers, 1 hovercraft, 3 jugglers and an open top bus - all celebrating this chocolate bars return.

We thank you Cadburys (and Fallon).

www.fortheloveofwispa.com

Check out this chocolate from Bloomsbury & co (bloomsberry.com). Now you can have good chocolate wrapper design as well as good chocolate! And have laugh too. The parodies are witty and clever and the design simple yet effective. It’s a great little website too.

What more could you want!?!

There’s a lot of speculation over the new Guinness viral doing the rounds at the moment. Although professionally produced, the company have denied any connection to it and demanded the removal of it off you tube. Suspicious though considering this has coincided with the release of their new official ad. Anyway, whoever is responsible, the viral, in my opinion, is fantastic (and hilarious). As Rutger Hauer would say, pure genius!

I had to mention this ad on our blog for a number of reasons. It’s clever and fairly brave I’d say, oh, and of course intuitive (every woman in the world would agree with the end line!!). So check it out.