A lot of rabbit
October 21st, 2009 | Natalie GreenThe duracell bunny is the marmite of battery ads. Like it or hate it - there’s no in between. I hate it. And, I can think of hundreds of different ways to end it’s stupid, smug rock climbing, race running life.
However, the duracell bunny fusion ads, print and press, have really caught my eye (although it does stick in my throat to say that). For some reason an animated pink bunny has so much more personality than it’s fluffy counterpart and the idea of lots of them coming together to create something amazingly powerful is a really nice touch. The ads are clean, fresh and clever - all the things that the original bunny ads aren’t. The track’s pretty good too. All round, I like it.






