Soda - Keeping Curious

We sincerely love our lists when we want to turn business theory into business practice. You could bet good money on the fact that such an engaging activity as collaboration
would have it’s own list of step-by-step actions. So eyes down and look in at the 5 C’s of Mass Collaboration. (This being itself a form of collaboration).

Core - donating a ‘gift of knowledge to kick the whole thing off
Contribute - get people involved with differing skills and viewpoints
Connect - the more combinations a community can create, the more innovation there is
Collaborate - this works best when there’s responsible self-governace
Create - we’re talking mass social creativity that thrives on many creators and differing skills

Looked at as a whole the 5 C’s process can be applied to any emergent phenomena, such as innovation (the key competitive advantage in business) and it’s associated behaviour, creativity. It’s interesting to note that the rapid development of the Web by millions of prosumers has been brought about by the same inbuild process we adopt for creating objects in the real world. Looked at in this way, the Web appears to be as much a product of all of our creativty as it is of technology.